Businesses typically treat their website as a separate function in their business -- putting it in a black box unconnected to the broader marketing engine. That works fine during the initial build but quickly creates inefficiencies and performance below potential. The reality is that your prospects will move between your online and offline assets as they learn about and seek to buy from your company.

Why is it so difficult to integrate the two back together?

• DNA: your offline marketing function is built around your core business challenges while your website was probably built around a template defined by pages and links
• Process: most companies lack a process to align the fundamental messaging strategy of the two platforms -- particularly to normalize the website's foundation to a more business centric one

How Can AtN Help?

• We approach websites from a fundamental business impact focus -- our involvement will create “connection points” between your offline business and your online presence
• Soon you'll find your website operating in a framework that creates openings for most of your team members to understand & contribute to its success
• Its a back to core business approach and marrying that to strategic web design