AtN Service Area #4: Strategic Web Design
Design built around marketing strategy and business goals with messaging in the centre.
What is AtN's Strategic Web Design?
We take web design and push it down the marketing sequence, to its rightful place -- following message development and centred around delivering key messages effectively.
This is a more deliberative approach to visual and technological design and execution; it relies on strategy to drive the majority of decisions rather than a combination of instincts from team members.
Key differentiating factors:
1.
Relying on messaging (and its levels and stages) to define website architecture
2.
Using design elements and technology to support key message delivery rather than independent initiatives on their own
Key steps:
  • Selecting (website) components prior to designing pages
  • Limiting technology to message enhancement rather than message overshadowing
  • Leveraging interactivity to increase visitor preference data and support fine tuning
AtN's Strategic Web Design Advantage
Aside from our efforts with current clients, our team has more than 30 years of shared executive experience with e-enabled businesses. The understanding of how web projects are hijacked by the design process has been central in our development of our strategic web design approach.
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Could your company benefit from a services package which includes Strategic Web Design?
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We'll take a look at your website and give you multipoint scoring (with detail) on how you can benefit from key aspects of our Services Mix.
Strategic Web Design From Opposing Angles:
When You'll Miss It
Design Decisions: Regardless of whether you use gut or reason, choosing designs is painful, particularly because of the different audiences you have to satisfy
Platform Decision: Deciding between a content management system or a Flash website can be difficult -- particularly when you have to consider the long term dynamics of your messaging and site architecture. Without strategic vision in the mix, trading off convenience and flexibility becomes difficult
Why You'll Love it
Review Meetings: When there's a team design review, strategic web design helps frame the process around specific design goals. Defined questions will yield defined feedback -- eliminating the usual free-for-all and increasing valuable input.
Website Budgeting: What's the right budget allocation for a website revision. When you've got visibility on the marketing focus and which audiences and messages youʼre delivering -- its value and ROI help define the budget ranges.