Avoiding the most common social failure point

A no compromise approach demands the a company puts in place all the key infrastructure for a successful social effort. Consider the following as key:

Keep the focus on your strengths

Simply put, we've done it a hundred times and youʼre doing it for the first. Ask yourself whether your company's resources are better spend on the areas you already know best (such as audience centric content) or on building key infrastructure such as a messaging refinery and an active social program which AftertheNet has far more expertise in. That's our philosophy: we do the parts you can't but which are equally critical to success.

Increasing social capabilities with partners

Sometimes social marketing needs facilitation, a partner to create openings for your company's messaging. This can take the form of turning discussion in a particular direction or saying things that your company cannot say directly but need saying.

Keeping your messaging pipelines full

Companies spend a lot of time rejecting messaging ideas from internal sources, not realizing that there are “diamonds in those rocks”

AftertheNet shifts the effort from high rates of elimination to high levels of refinement. Our messaging refinery capability takes your most readily available and powerful internal messages and turns them into social ready content (often by embedding it into a more audience centric content piece).

Social is not passive.

If you build it, they might not come right away, unless you go and get them.

In a number of client situations, AftertheNet has successfully operated an active social media program, by participating actively in discussions and social exchanges. This is all done with the mindset of gaining earlier access to audiences and building a social following at an accelerated pace.

Serious social marketing horsepower

If your company is ready to invest in “owning” the social space in your sector, then look no further than the technique of portal marketing to help you achieve it.

Portal marketing is an intensive, high volume effort to own your key audiences by engaging them regularly with content critical to them. AftertheNet provides the engine to deliver content that keeps audiences returning and gains critical access / impressions for you.