AtN Service Area #2: Market Mapping
Creating focus across your marketing efforts by capturing the ʻlocationsʼ and messaging needs of
prospects along with the efforts of competitors
What is AtN's Market Mapping?
In any war, the plan depends on a good map of the
battlefield. Where are the targets and the enemy?
What's the best route to reach and engage them?
The analogy hold strongly in your marketing efforts.
The often skipped step of building that “battlefield
map” defining where youʼre going and how you're
going to get there and what enemy resistance
stands in your way -- all key steps in the process
Stepping beyond the analogy, a good way to
understand the power of our Market Mapping
approach is to understand its building blocks and its
impact:
1.
Building blocks: Both industry research and
internal team (yours) expertise are the key
feeders of this effort. We mould that into a
complete picture of prospects / opportunities that
are available and the messaging and vehicles
needed to reach them. Mix in competitor
mapping to ensure your plans include overcoming
competitive pressures.
2.
Impact: Focus in your marketing programs and confidence in your resource allocations. Those
two things are the key results of building a market
plan around a market map.
AtN's Market Mapping Advantage
Our skills are a mix of business executive and online
marketing experience. So like a war tested, general,
we bring the ability to sift through a lot of a data to
create market map which rapidly support your efforts
to focus your marketing plans and resources.
Get An Assessment Now
Could your company benefit from a services
package which includes Market Mapping?
We'll take a look at your website and give you multipoint
scoring (with detail) on how you can benefit from key aspects of our Services Mix.
Market Mapping From Opposing Angles:
When You'll Miss It
Budgeting: Whether you're selling to your boss or
you're the decision maker, allocating resources is as
much about understanding what % of your
challenge youʼll be overcoming with each spend
Creating Messaging: Visibility on the buyerʼs stage
of key segments, their “location” and the position of
competitors -- all keys to a faster and more focused
messaging strategy process
Leveraging Platforms: Allocating messaging and
prospects to blogs versus social media requires a
basis for choosing which is ideal. Enter the map.
Why You'll Love it
Focus: Our view is that 70% of all marketing is
spend without significant focus on targets, platforms
and messaging needs -- Avoid that trap.
Decisions: Making key decisions at the beginning
and during a marketing initiative is always made
infinitely easier by having a clear picture of the
market and the moving factors within it. Count on
market mapping to deliver that clarity.