Marketing Conferences More Effectively
This space is dedicated to conference organizers businesses of all varieties, the specific marketing challenges they face and identifying ways to better leverage their message and online presence to achieve business growth
What's your business challenge?
(Click on the challenge area to learn more)
Competition
Pricing pressure from competitors  
Bigger competitor entering your space  
Commoditization of Your Offering  
Growth
Capturing your best opportunities  
Reaching and converting new customer segments (coming soon)
Closing better customers (coming soon)
Brand
Are you fighting your brand image?  
Do potential attendees doubt your ability to deliver? (coming soon)
Low market visibility? (coming soon)
Visibility and Reach
Challenge generating enough leads?
(coming soon)
Not visible enough in the market place? (coming soon)
Want to use new mediums like social marketing? (coming soon)
Website Problems
Poor integration between offline and online parts of your business?  
Website revamp stalled (coming soon)
Poor momentum in your online efforts
(coming soon)
AftertheNet and the Conference Marketing Challenge
Marketing is a challenge across industries .... but we know the real hurdles are industry specific.
For Conference Organizers, Some Challenges Are:
  • Demonstrating Value to Potential Attendees and Decision Makers
  • Differentiation Among Competing Conferences
  • Building A Strong and Trusted Brand
  • Developing Wider Marketing Reach
Free Assessment
Need help to get your Conference started in a new marketing direction? Here it is:
REQUEST OUR FREE ASSESSMENT   
Weʼll take a look at your website and give you multipoint scoring (with detail) on things like your brand, competitive positioning, social readiness and growth targeting.
AtN's Business Impact Areas and Their Importance To Conference Organizers
Brand Strength: Strengthen Your Companyʼs Appeal and Build Confidence In Your Ability To Deliver Value
Competitiveness: Addressing and Outmarketing the Other Players In Your Conference Category
Customer Centricity & Value Selling: Shifting To The Prospect View and Selling Value Not Features
Targeting Growth: Finding and Hitting Your Best Growth Opportunities
Social Marketing Readiness: Beyond Mechanical to Deep Rooted Social Capability
Expanding Reach: Smarter Approaches To Reach More Potential Prospects
More Useful Resources
Weʼve pulled together a combination of articles, examples, case studies and strategies: some are general (across industries) but many are specific to your industry and its specific challenges
RECENT ARTICLES
Marketing Strategy Feel Scattered and Unfocused?
How does your company create focus in its marketing strategy... Read more  
Fighting Pricing Pressures?
Why discounting is not the only option your company has... Read more  
Marketing Against A Bigger Competitor
A growing company meets hurdles head on to achieve high growth in a tough market...
Read more  
Website From Zero to Hero In 1 Year?
How did this services company transform its website into its key source of prospects.
Read more  
        ...MANY MORE ARTICLES in the
AtN Knowledge Centre