WORK AREA #5: CONVERSION OPTIMIZATION
WHAT IS CONVERSION OPTIMIZATION
Definition
A focused effort to achieve a higher percentage of successful visits by prospects.
A step-by-step improvement in the flow of visitor on your website.
How we see conversion optimization
Content creates interest but at the moment when a visitor becomes a lead -- specific DRIVERS ensure a conversion. We know those conversion drivers and to whom they apply.
Just like in a sales process, there are moments at which a prospect is ready to move to the next step. Tailored and well-timed conversion options are the key to higher conversions.
HOW CONVERSION OPTIMIZATION MAKES AN IMPACT?
It ensures that your most valuable website visitors become leads for your sales team.
More warm leads from your website allow live sales calls to focus on closes -- driving down sales costs.
Complete conversions yield more data about prospects for your sales team and for marketing analysis later.
A wider reach online will result in faster break even and earlier profitability for your key product lines.
Higher online conversions create the momentum needed for business growth.
CONVERSION OPTIMIZATION
Achieving higher conversations requires a combination of research, analysis and focused tactics. ATN's conversion optimization approach is tailored to both your business and your prospects.