ATN | Advantage

WHY ATN

Clients are consistently surprised by the unique experience they have working with the AfterTheNet team. They tell us that we seem more like a part of their marketing team than an outside Web Design firm. That’s because our team is built of former business executives who used the web heavily in past ventures and want to share that experience with other organizations in the future.

THE AfterTheNet ADVANTAGE

Our mantra: Smart design is always based on strategy. First we understand your business and your key goals. Then we translate that using precise processes into web tactics.

We know a lot of web strategy and design. But we can always learn more. So we combine 10 years of running web operations with a cutting edge research team which constantly brings the latest innovations in each industry we work in.

You'll find that we'll speak your language and think like you do about your business or organization. We demand that every piece of a website should be understandable to key managers just like a normal business operation is. By starting with strategy and goals, that always happens.

It’s easy to under-estimate the power or complexity of a truly well built website. Just like a well crafted sales pitch, your website requires a precise architecture and design which keeps in mind each segment. We have a proprietary 15 stage process for website builds which doesn't even get into web design until the 11th step.

When you've run out of ideas and role models in your own industry, you've got to look outside. It’s not that easy to pull ideas from totally different industries. That is unless you've got a research team which knows how to spot the core purpose in business tactics.

Things like font hierarchy, multi-layer web pages, colour strategies and image usage tactics are only really effective if there is a business purpose driving their application. We use them all in congruence after we create the overall site architecture -- we've got "the horse before the cart"