AtN Service Area #5: Advanced Reach Programs
Designed to help clients break free of the conventional but ineffective approach to generating traffic.
What is AtN's Advance Reach Programs?
With some exceptions, companies are caught up in a
follow-the-competitor loop -- in the area of traffic
generation and reach strategies. Many budgets are
build around what “has” to be done, rather than a
smart strategy for extending market reach.
Our clients are surprised when we suggest a more
divided approach. Its difficult to come to this
conclusion unless you have the benefit of industry
research and market mapping. With those advanced
tools in hand, its becomes apparent that a blanket full
blast approach is not the right one.
Why? Because different segments have different
“locations” (which in this case means that some are
reachable by SEO and some aren't). There's no point
in aiming at something that isn't there. That insight is
what led AtN to follow a more tactical and focused
approach to reach programs. It balances more typical
SEO and SEM with human enabled active social
marketing and customer centric content publication.
AtN's Advanced Reach Advantage
We benefit from a powerful combination of assets:
1.
Industry research and market mapping capacity
2.
A skilled team of active marketing specialists --
whose focus is filling the gaps left by retailers
We have the capability to recognize when conventional
traffic strategies won't work and the capacity to pursue
advanced reach efforts for both clients and ourselves.
Get An Assessment Now
Could your company benefit from a services
package which includes Advanced Reach?
We'll take a look at your website and give you multipoint
scoring (with detail) on how you can benefit from key
aspects of our Services Mix.
Advanced Reach From Opposing Angles:
When You'll Miss It
Missing Segments: When youʼre only pursuing the
conventional methods, your options for reaching
new segments are limited
Underutilized blog: Once youʼve harnessed your
expertise into blog postings, generating an audience
that cares is difficult without new reach strategies
Why You'll Love it
Non competitive deals: Advanced reach strategies
engage prospects earlier in their buyer's journey
away from the competition for typical online leads
Adwords Control: Having multiple options to
deploy resources for reach programs frees you from
SEM prison -- a place many companies find
themselves with no other ways to reach prospects