AtN Service Area #6: Actionable Analytics
Creating focus across your marketing efforts by capturing the 'locations' and messaging needs of
prospects along with the efforts of competitors
What is AtN's Actionable Analytics?
We canʼt count the number of times weʼve seen a
companyʼs analytics reports and wondered why they
were even bothering to run them. Why? The data
was just that -- data -- not information and certainly
not decision support reports.
It comes down to what we as a company expect
from an analytics effort. Our number one criteria is
addressed by this question: Is this information
actionable?
What does “Actionable” mean?
While there's analytics reports that are beautifully
formatted and others which are incredibly detailed,
the clear winner is Analytics reports which speak the
language of a non technical manager (say marketing
or sales), and helps them quickly establish the right
“action” items that need be taken to improve the
results of efforts on the website and elsewhere.
AtN's Actionable Analytics Advantage
The trick to mastering analytics in this way is to bring
a blend of skills to the table. Our company is lead
by seasoned executives and staffed by analytics and
business strategy experts. That combination has
allowed us to build the connections between raw
analytics data and executive decision making.
The result is an influence on analytics at two levels
1.
During the strategic design phase of a website
build, we incorporate interactive components
which enhance user experience, but also increase
the flow of critical preference data.
2.
We translate generic reports in deeper and more
tailored decision support s ystems: allowing
executives to gain more actionable information .
Get An Assessment Now
Could your company benefit from a services
package which includes Actionable Analytics?
We'll take a look at your website and give you multipoint
scoring (with detail) on how you can benefit from key
aspects of our Services Mix.
Actionable Analytics From Opposing Angles:
When You'll Miss It
Planning Meetings: There's no substitute for really
focused analysis in a planning process. Its absence
creates slower decisions and more conflict.
Phase 2 Programs: The hope is when you enter the
second phase of program, the first phase will teach you
a lot -- things you can use to scale the effort more
successfully.
Why You'll Love it
Foundation: Business is about decisions and good
decisions are based on strong foundations. There is
nothing more valuable that decision making process
which is supported by extensive relevant data.
Budgeting: Many people see budgeting and
forecasting as throwing darts at a board. Illogical and
essentially guesswork -- with questionable reliability.
Changing that is a major achievement -- and AtN's
analytics approach is one of the few ways you can
achieve that.